Brook Kohler: 2013

Monday, November 25, 2013

Vintage Holiday Advertisements by Pepsi

As the holidays approach us, the design scene flourishes with spirit and cheer of the promised income from companies advertising winter sales and deals. Pepsi is not excluded from these seasonal rushes. Way to go vintage Pepsi for celebrating the holidays with merry people and that classic crispness you always deliver!

Wednesday, November 20, 2013

Pepsi Then Vs. Pepsi Now

Then:

Now:

Pepsi brand products have come a long way throughout the evolution of industry.

There are similarities and differences in the corporation's vending machines. Similarities include the viewing of the drink just within grasp. It entices the customer to drop the change into the machine to receive the chilled beverage sitting right before them. Differences most definitely include the evolution of the technology, machine and digitally run computers, as well as the fluctuation in prices. Going from 10 cents to $1.25 is a show of the society we live in now. One thing that hasn't changed in Pepsi is its color theme. Gotta love that red white and sea of blue. Looking at those colors and the minimalistic design surely quenches my designers thirst when critiquing a corporation's advertising.

Thursday, November 14, 2013

Diet Pepsi Advertisement

Monday, November 11, 2013

Slogan History of Pepsi

Catch phrases used by the Pepsi corporation to aid in advertisement from the beginning to now.

Logo History of Pepsi

Pepsi Pulse Website

I happened across a website today that Pepsi hosts. It has content focused on musicians, and the NFL. There is also content similar to instagram for just Pepsi products. It has a tiled setup with a minimalistic side menu. Pepsi effectively advertises its brand on this website. If you are more interested in the site click on this link:http://www.pepsi.com/en-us/d/

Thanks!
Brook Kohler